Never done moving.
"These days I’m trying to be more patient and kind with myself. I’m learning that having joy in my life is allowed. Choosing to care for myself is allowed. I get to take up space.” @taraanicolas
As a dancer, singer, actress, and Nike Trainer, Tara Nicolas knows life can be chaotic. But instead of pushing to keep up, she’s learning progress can also mean slowing down, listening to your body, and advocating for your own needs. By showing up as her true and authentic self, she hopes to inspire others to do the same.
Never Done chasing the finish line.
University students in Japan prepare all year for Ekiden, a relay marathon race that takes place on the mountainous roads surrounding Tokyo. These men and women channel a tunnel vision of optimism and teamwork to compete in these prestigious races.
As they run in fellowship and sweat side by side, many Japanese people huddle in warmth inside their homes and lean in to eagerly watch the races and celebrate the New Year.
In Japan many athletes who competed in the summer games started at one point as an Ekiden runner. As they welcome the new year they will soon have another task, to pass the baton to the next generation of Ekiden runners.
Never Done innovating the game.
It takes a village to raise a team.
In a hidden village in Marfa, Texas, lies a team of dedicated administrators, fans, and coaches who keep the spirit of the game alive by coming together to play Six-Man Football. After a grueling period during the Great Depression, a Nebraska coach invented a high-scoring adaptation of traditional football by cutting six players to accommodate dwindling populations in rural towns. A booming art scene has skyrocketed the cost of living and continued to drive out long-time locals, but the sport hasn’t just kept kids on the field; it’s kept this community more unified than ever.
What sport bonds your community?
Never Done groovin'.
“Radiate good energy to others and you’ll get it back.” 💫 - @mryoutube
In the early 2000s, a self-taught Mr. YouTube pioneered a dance known as Lite Feet in Harlem and the Bronx that took the city by storm. It’s not about being perfect — he teaches his students that dance is a sport all about enjoying the freedom of self-expression without fear of failure. “Whenever I’m going through something, dance has been my tool,” he says.
📸 by @thaliagochez
Tag someone who radiates good energy. 🌟
Never Done inspiring the next generation.
“As a woman and an athlete, I stand for gender equality... especially for young girls, in order for them to have the arena to express themselves, to show their qualities.” - @ahegerberg 💫
An inspiration on and off the pitch. Norwegian footballer Ada Hegerberg isn’t just striking a change with her boots, but also with her voice – paving the way for younger generations to make their way to the largest stages ⚽
Never Done swinging.
“I’m more positive, more confident, and I definitely have more self-belief since starting boxing.” - @pnboxing 🥊
Hidden away in South London, boxing club Gloves Not Gunz is a place of belonging which has been bringing young people together since 2017. 22-year-old Precieux Noka joined the club as a teenager and is now a coach. He understands the positive power the club has to change lives and the self-confidence that boxing provides.
Kids from different schools, neighbouring postcodes, and varying backgrounds turn up. They admit their differences, but they’re left firmly at the door.
How has sport changed your life?
📷 by @laurenmaccabee
To journey into a new direction, you must be willing to wander into a different vantage point. As @mrapinoe redefines success and what victory means to her, we’re providing her with free rein to explore different parts of Nike and helping her open whichever door she chooses.
We’re continually evolving how we partner with athletes and encouraging them to push for progress in the areas that mean the most to them.
Athletes evolve, they pivot, the pendulum to their hearts swing in different directions. And when it does, we’ll be there to not only support them, but champion them wherever the unbeaten path leads.
Nathan Féliot spent years trying to find passion on the court, the field, and the pitch. But once he unlocked his love of dance, there was no denying his heart belonged onstage.
Since then, the French native has smashed gender stereotypes in his sport and challenged assumptions of race within the dance industry. Now, he’s training 80 hours a week to prove to everyone that he can turn his dreams of dancing professionally into a reality.
Never Done challenging stereotypes.
🎥: @nathan.feliot + @sara_nell_mcd
Never done shredding.
“When you go out and snowboard, the whole mountain is your field to play.” – Cai Xuetong
3x Olympian @xtongc combines extreme sport, style, and passion as she pushes to be the best snowboarder in the world. A rigorous training routine has accompanied her ever since she strapped onto a board at age 10. Her follow up? Representing her home country of China at an international level at 17 years old. With medals and national acclaim in her backpack, her message now is simpler — inspire young girls all over the world to brave the frigid weather and find a winter sport they love ❄️
What are your favorite Winter sports?👇
“In France it’s not in the culture for athletes to talk about social issues because people like when we stick to sports. But I want them to know that we live beyond sports.” -@diant237
In a conversation with global activist @janayathefuture, French National Basketball Player Diandra Tchatchouang discusses how she hosts real, honest discussions about her experiences to shed light on the lives of Black athletes on and off the court. By sharing her story, Diandra hopes to provide the next generation with the tools to change the game.
Alexia ‘La Reina’ Putellas 👑, captain of @FCBFemeni is officially the best football player in the world, but her influence goes far beyond trophies and goals 🏆...
Her love for Barcelona started when she first visited Camp Nou with her father at only 6 years old, and her support for the next generation of athletes makes her the worthy Queen she is. Long may her reign continue....🔥 @alexiaps94
“I train like an athlete to express like an artist.” 💪 🎨
Wang Qing is one of the highest-ranked female breakers in China, and she’s also a full-time student working toward a Ph.D. in Chinese folklore. She taps into that expertise by adding storytelling into her dance moves. “By listening to other people’s stories, we can better understand how they perceive the world and their surroundings,” she says.
📸 by Yuyang Liu
How do you use sport to express yourself? 🗣️ 🏃🏊💃